The Biggest
GCC-ASEAN
E-Commerce Summit
The Global E-Commerce Summit Connecting UAE, Malaysia & the World
A global summit where founders, platforms, partners, creators, investors and technology come together in one real-world experience now a full two-day platform at MATRADE.
21 Sept
Vip Night
22-23 Sept
Summit
1000+
Attendees
VIP NIGHT Venue (21 Sept)
Connexion Conference & Event Centre, Kuala Lumpur, Malaysia.
Summit Venue (22-23 Sept)
MATRADE Exhibition & Convention Centre, Kuala Lumpur, Malaysia.
1000+
E-Commerce Operators & Leaders
40+
Verified E-Commerce Partners
20+
Industry Speakers and Experts
3 DAYS
OUR PARTNERS
Powering the future of global e-commerce together
Title SPonsor
Diamond SPonsor
SUPPORTED BY
Official GLOBAL Logistics Partner
Official Malaysian Logistics Partner
Official Payment Partner
Ecosystem
Partner
Official
Partner
Official Partner
Official
Partner
Official influencer Ecosystem Partner
Ticketing
Partner
Venue
Partner
Venue
Partner
Portal
Partner
Industry leaders coming to
Yalla Commerce 2026
& MORE INDUSTRY LEADERS
THE PEOPLE IN THE ROOM
FEATURED SPEAKERS
ARFA HUSSAIN
Founder and CEO – Unbound Group
Saeed Al Shamsi
Chairman of
EXHub Holding
Sheikh Khalifa AL-Thani
Chief Executive Officer
WareOne
Arjun Sarkar
Vice President at
Dubai CommerCity
Dr. Anurag Byala
CEO – Techies Infotech
Rebecca Griffiths
Founder & CEO
PRIMIS
ALEX LOH
Deputy Chairman, PIKOM
Regional Director, DYNATRACE
Matthew Barsing
Founder, ASEAN Rising
ALAN LIM
Mentor & Investor, NEXEA Group
Adriano Silva
Sales Director at VTEX
Kevin Lee
Country Head & CEO,
Malaysia – Razorpay Curlec
BARRY LEONARDI
Country Manager, WORLD FIRST
Shahbaaz Ali
Founder – Leap | E-Commerce
Lai Kai Bin
Head of Equity Crowdfunding, PitchIN
Lee Shin Mei
CEO, CTOS Data Systems
Board Member, FinScore
Hussein Zawia
CO-FOUNDER AND CEO
ROMMAN MARKETPLACE, 24 DOKAN
Johary Mustapha
Founder & CEO
Forest Interactive
EXPAND GLOBALLY
THREE DAYS.
EVERYTHING YOU NEED TO GROW.
Yalla Commerce is built for people who want to leave with real connections, real knowledge, and real next steps.
The E-Commerce Conversations You Need to Hear
Explore the complete panel programme shaping how brands sell, deliver, get discovered, expand internationally and prepare for the next era of commerce.
The 30-Minute Economy: Is Quick Commerce the Next Big E-Commerce Channel?
A trend-setting conversation on instant delivery, hyperlocal retail and the next generation of convenience commerce.
See where the real quick-commerce opportunity sits, which categories can win, and what brands must change before the channel becomes crowded.
What this panel will unpack +
- How instant delivery is resetting customer expectations
- Categories beyond groceries that are suitable for quick commerce
- Dark stores, micro-fulfilment and neighbourhood inventory
- Using data and AI to forecast hyperlocal demand
- Balancing speed, basket size, service quality and profitability
From Checkout to Doorstep: How to Build a Delivery Experience That Scales
The full operational journey after a customer clicks “pay” — from inventory reservation and fulfilment to tracking, delivery and returns.
Find the costly failure points after checkout and learn how to create a faster, more reliable and more customer-friendly delivery operation.
What this panel will unpack +
- Payment confirmation, inventory reservation and intelligent order routing
- Real-time inventory across warehouses, stores and sales channels
- Picking, packing, quality control and dispatch accuracy
- In-house fulfilment, 3PL, dropshipping and hybrid operating models
- Last-mile visibility, delay communication and failed-delivery reduction
- Returns, exchanges, reverse logistics and sustainable packaging
The New Customer Growth Engine: Content, Creators, Communities and Commerce
How influence, trust, entertainment and community are becoming measurable commercial growth channels.
Build a diversified customer-growth engine and evaluate content and creator partnerships through business results — not vanity metrics.
What this panel will unpack +
- Short-form content, creator-led selling and live commerce
- Affiliates, ambassadors and long-term creator partnerships
- Founder-led content and community-led product discovery
- Reviews and user-generated content that improve conversion
- Measuring revenue, acquisition cost and lifetime value
- How AI content and virtual creators may reshape the industry
One Customer, Many Channels: Where Should Your Brand Sell Next?
A practical framework for marketplaces, social commerce, brand websites, physical retail and emerging sales channels.
Decide which channels deserve investment and expand reach without losing margin, customer ownership or operational control.
What this panel will unpack +
- Matching channels to product, price and customer segment
- Where a new brand should launch first
- Marketplaces, social platforms, websites and stores working together
- Using marketplaces to validate a new market
- Managing pricing, inventory and experience across channels
- Balancing reach, fees, margin and first-party customer data
The Checkout Opportunity: Turning More Visitors Into Paying Customers
How to remove friction, increase trust and build payment experiences that work across markets.
Discover where conversion is lost and how payment choice, acceptance, trust and risk controls can turn more demand into revenue.
What this panel will unpack +
- Why customers abandon checkout and how to reduce friction
- Cards, bank transfers, digital wallets and local payment methods
- Payment approval rates, retries and failed transactions
- Cross-border settlement, currency conversion and merchant cost
- Fraud prevention, chargebacks, identity and customer trust
- Preparing checkout for AI-assisted and agent-led payments
When AI Starts Shopping for Customers: Will It Choose Your Brand?
Preparing products, data and customer experiences for AI-led discovery, comparison and purchasing.
Understand what your product data, website and trust signals must look like when machines begin influencing what customers discover and buy.
What this panel will unpack +
- Customers asking AI what products to buy
- AI comparing products, prices, availability and reviews
- AI completing purchases on behalf of customers
- How brands become visible across AI platforms
- Whether traditional search and browsing will decline
- Structured product data, trusted reviews and real-time inventory
- Who owns the customer relationship when AI controls discovery
- Preparing websites and catalogues for AI shoppers
The Cross-Border Expansion Playbook: How to Enter New Markets and Scale Globally
A realistic route from market selection and localisation to partnerships, payments, fulfilment and regional scale.
Leave with a step-by-step framework for testing a market, choosing an entry model and using Malaysia and the UAE as gateways to ASEAN and the GCC.
What this panel will unpack +
- Knowing when a business is ready for international expansion
- Selecting and validating the right first market
- Localising product, pricing, communication and customer experience
- Choosing between marketplaces, distributors, retail and D2C entry
- Customs, compliance, payments and cross-border fulfilment
- Building local partnerships without losing brand control
- Using Malaysia and the UAE as regional launchpads
The Global Commerce Roundtable: What the Ecosystem Wants From the Next Big Brand
A larger closing roundtable bringing together buyers, investors, marketplaces, payment leaders, technology providers and international expansion partners.
Hear multiple decision-makers compare what makes a brand commercially attractive, scalable, trusted and ready for international growth.
What this panel will unpack +
- What buyers and marketplaces assess before onboarding a brand
- What investors look for beyond headline revenue
- Payments, risk, data and operational readiness
- International expansion readiness and partner selection
- Margins, order volumes, customer demand and defensibility
- Common reasons brands are rejected or delayed
- How founders should approach decision-makers after the summit
- One bold prediction from every roundtable participant
Choose Your Pass
Entry Pass
Summit Access
SOLD OUT
Offer Price
99 RM
SOLD OUT
Final Price
349 RM
SOLD OUT
Standard Pass
Best Value
Offer Price
449 RM
Final Price
899 RM
VIP PASS
Premium Access
SOLD OUT
Offer Price
1,499 RM
Final Price
2,999 RM
VVIP PASS
ULTRA-PREMIUM EXPERIENCE
SOLD OUT
Launch Price
2,499 RM
Final Price
3,399 RM
Limited allocation · Apply for priority access
Corporate Packages
Bringing your team?
Choose a simple team package and bring more of your team to Yalla Commerce while unlocking complimentary VIP access.
Included with every corporate package
Your company gets 1 VIP Pass complimentary.
Give one senior leader VIP access including Business Matchmaking, VIP Lounge and VIP Networking while your team attends together.
+1 VIP
COMPLIMENTARY
Team 5
Small Team
Ideal for startups and smaller teams attending Yalla Commerce together.
Package PricE
RM 2,245
+1 VIP Pass Complimentary
Team 10
Growing Team
Designed for companies bringing multiple teams and decision-makers.
Package PricE
RM 4,240
+1 VIP Pass Complimentary
Team 20
Larger Team
For larger organizations bringing teams, leadership or clients.
Package PricE
RM 8,480
+1 VIP Pass Complimentary
Need more than 20 passes?
Speak with our team for a custom corporate package.
COMPARE ALL PASSES
Choose the right Yalla Commerce pass for your experience
| FEATURES | ENTRY | STANDARD | VIP | VVIP |
|---|---|---|---|---|
| 2 Day Entry Access | ||||
| Exhibition Zone Access | ||||
| Priority Check-In | — | |||
| Main Stage | — | |||
| Masterclass | — | |||
| UAE Expansion Workshop | — | |||
| B2B Networking Zone | — | |||
| VIP Check-In | — | — | ||
| VIP Networking Lounge Access | — | — | ||
| UAE Business Matchmaking | — | — | ||
| Reserved Seating | — | — | ||
| VIP Gala Night Invitation | — | — | — | |
| VVIP Lounge Access | — | — | — |
Know exactly who’s in the room before you arrive.
Discover the audience mix, see participating companies, plan your day, and connect with the right people through the Yalla Commerce dashboard.
Who you’ll meet
UAE × MalaysiaD2C Sellers & Operators
- E-commerce founders
- E-commerce operators
- Commerce enablers
- Strategic partners
UAE Partners
- Logistics, payments & quick commerce
- Business setup & free zone partners
- Amazon / Noon marketplace enablers
- Fulfillment, warehousing & distribution
- Agencies, brand owners & AI solutions
- Investors, VCs & cross-border partners
Malaysian Partners
- Logistics, payments & quick commerce
- Marketplace, fulfillment & warehousing
- Agencies, brand owners & solution providers
- Government entities & strategic partners
- Investors & VCs
VIPs & Chief Guests
- Government officials
- Speakers
- Moderators
- Senior ecosystem leaders
Why this audience matters
Decision-maker access, cross-border commerce relevance, qualified partnerships, market access and business opportunities across Malaysia and the UAE.
CEO’s Quote
“Yalla Commerce was built to create more than an event. Our vision is to build a global commerce platform that connects founders, governments, investors, platforms, and ecosystem partners through real conversations, real opportunities, and meaningful cross-border collaboration.”
Arfa Hussain
Founder and CEO – UNBOUND
THE VENUE
Questions Founders Ask First
What exactly is Yalla Commerce?
A global e-commerce summit bringing the digital commerce ecosystem together in Kuala Lumpur: founders, brands, platforms, creators, investors, service providers, and expansion partners.
Which pass should I choose?
Standard Pass is the recommended option for most founders , it unlocks Masterclass Workshops and the Networking Zone. Want Business Matchmaking and VIP Night too? Go VIP or VIP+.
What’s included in VIP Night?
A private VIP Connect gala the evening before the main summit, at Connexion Conference & Event Centre limited to sponsors, partners, VIPs, investors and delegates. Included only with VIP+ Pass.
What is the RM10,000 giveaway?
A single business grant giveaway. Attendees get a chance to win it by completing a challenge at the event.
Is this useful for new founders?
Yes. It’s built for both new and growing founders who want practical insights, valuable connections, business opportunities, and access to the ecosystem.
When do tickets open?
Early Bird passes are live now, with limited public allocation per tier. Check the Tickets section above for current availability.
How does Business Matchmaking work?
VIP and VIP+ holders get structured introductions to relevant investors, partners, and stakeholders based on your goals real conversations, with outcomes depending on fit and follow-up.
