Two Days.
Unlimited Opportunities.
Your day at Yalla Commerce is not just a list of talks. It is a full-day journey through the ideas, people, platforms, and opportunities shaping the future of e-commerce.
Agenda
Choose a day or jump directly to Panel Talks and Masterclasses. Only the sessions with more information expand; openings, keynotes and breaks stay slim and easy to scan.
Agenda Overview
Panel Talks and Masterclasses include a More button on the right. Select it to see the topic, speakers and moderator or host.
09:15–09:55
Panel Talk
01
Quick Commerce: How Fast Is Fast Enough?
Quick Commerce: How Fast Is Fast Enough?
How fast can commerce realistically become? The panel explores customer expectations, fulfilment speed and where the economics of quick commerce actually work.
Speed is becoming part of the customer experience, but faster delivery only works when the operating model remains profitable.
09:55–10:15
Masterclass
01
How Big Is the UAE Opportunity — and Why Dubai?
How Big Is the UAE Opportunity — and Why Dubai?
Understand the size of the UAE opportunity, why Dubai matters strategically, where demand is coming from and how Malaysian brands should evaluate the market before committing resources.
20 min
10:40-11:20
Panel Talk
02
What Makes Investors Say Yes? What Makes a Brand Worth Investing In?
What Makes Investors Say Yes? What Makes a Brand Worth Investing In?
Investors and financial ecosystem leaders unpack what makes a commerce business credible, financeable, scalable and worth backing.
Capital follows clarity, traction, governance and scalable economics — not just a good story.
11:50–12:30
Panel Talk
03
Is Your Brand Ready for the UAE? Which Malaysian Brands Will Win in the Middle East?
Is Your Brand Ready for the UAE? Which Malaysian Brands Will Win in the Middle East?
Which categories and Malaysian brands are best positioned for the UAE, what readiness actually looks like and where Malaysian businesses can have a real advantage.
International expansion works best when product, category, margin and market fit line up before investment begins.
13:45–14:25
Panel Talk
04
Are Consumers Tired of Ads? What Actually Makes Them Stop, Click and Buy Today?
Are Consumers Tired of Ads? What Actually Makes Them Stop, Click and Buy Today?
A conversation about attention, creators, influence, trust and what genuinely moves customers from scrolling to purchasing.
Customer attention is more expensive than ever, so brands need to know what genuinely creates stopping power and conversion.
14:25–14:55
Masterclass
04
How Do Consumers in the UAE & Middle East Discover, Trust and Buy Brands?
How Do Consumers in the UAE & Middle East Discover, Trust and Buy Brands?
Break down how Middle Eastern consumers discover brands, build trust, evaluate products and convert, so Malaysian brands can plan market research and marketing more effectively.
30 min
15:10-15:50
Panel Talk
02
The Platform War: Brand.com vs Marketplace
The Platform War: Brand.com vs Marketplace
A debate on where brands should sell, when marketplaces accelerate growth and when owning the customer relationship becomes more valuable than reach.
Channel strategy directly affects customer ownership, margins, data, growth speed and long-term brand value.
15:50–16:20
Masterclass
05
How Digital Trade and AI Can Help Malaysian SMEs Capture Opportunities in the UAE and Beyond
How Digital Trade and AI Can Help Malaysian SMEs Capture Opportunities in the UAE and Beyond
Examine how digital trade platforms and AI-driven tools can help Malaysian SMEs overcome barriers like distance and regulatory complexity to access the UAE market and other global opportunities. Highlights on how these technologies enable smaller businesses to compete internationally by streamlining payments, logistics, and insights.
30 min
09:10–09:50
Panel Talk
06
When AI Starts Shopping for Customers
When AI Starts Shopping for Customers
A forward-looking conversation on AI-led discovery, comparison and purchasing — and what brands must do when machines begin influencing what customers buy.
The next customer journey may begin with an AI agent, not a search bar.
09:50–10:20
Masterclass
06
Can You Sell in UAE Marketplaces & Retail Without Setting Up a UAE Company?
Can You Sell in UAE Marketplaces & Retail Without Setting Up a UAE Company?
Understand entry routes that let Malaysian brands test marketplace and retail opportunities in the UAE without immediately establishing a local legal entity.
30 min
10:35–11:15
Panel Talk
07
Malaysia × UAE: Is This the Next Big Trade Corridor?
Malaysia × UAE: Is This the Next Big Trade Corridor?
Government, ecosystem and market leaders examine the commercial opportunity connecting Malaysian businesses with the UAE and the wider Middle East.
A stronger Malaysia–UAE corridor can create new market access, partnerships and routes to global growth.
11:45–12:25
Panel Talk
08
Is Supply Chain the New Competitive Advantage in E-Commerce?
Is Supply Chain the New Competitive Advantage in E-Commerce?
How fulfilment, payments, inventory, delivery and infrastructure increasingly determine whether a commerce business can scale profitably.
Operational excellence can become a commercial advantage, not just a backend function.
13:10–13:40
Masterclass
08
How Can the UAE Become Your Gateway to the Rest of the World?
How Can the UAE Become Your Gateway to the Rest of the World?
See how the UAE can function as a regional and global launchpad using its logistics, trade and business ecosystem to reach further markets.
30 min
13:40–14:20
Panel Talk
09
The Global Rise of Halal Products: What’s Winning, Where and Why?
The Global Rise of Halal Products: What’s Winning, Where and Why?
A category-led conversation on where global demand for halal products is growing, which product categories can win and how Malaysian brands can capture the opportunity.
Malaysia already has strong halal credibility — the commercial question is where that credibility can translate into global demand.
15:05–15:50
Panel Talk
10
The Secret to Taking Your Brand Global
The Secret to Taking Your Brand Global
A closing roundtable bringing together different parts of the ecosystem to compare what separates brands that successfully expand internationally from those that stall.
International expansion is a sequence of product, market, capital, operations and partnership decisions — not one big leap.
