FROM UAE

TO THE WORLD

Two days · Eight defining conversations

See where commerce is going and how your business gets there first.

Two focused days of keynotes, panels, startup pitches, business matchmaking and high-value conversations designed to help commerce leaders grow, modernise operations and expand internationally.

Find your next growth channelQuick commerce, creators, marketplaces and omnichannel retail.
Fix the journey after checkoutSupply chain, fulfilment, delivery, payments and returns.
Unlock global opportunityAI-led shopping, UAE market access, buyers and investment.
22–23 September 2026MATRADE Exhibition & Convention CentreKuala Lumpur, Malaysia
Main-stage agenda

Eight conversations worth changing your plans for.

Every panel starts with a real business question, gives the audience a clear practical takeaway, and brings together people from across the e-commerce ecosystem.

Day 1 · Tuesday, 22 September 2026

Build for Scale

Arrival & registration
Opening keynote
Lunch & matchmaking

Full Day Programme

Main Stage Agenda · Programme subject to change

Arrival
Registration, Coffee & Exhibition Opens
Exhibition Hall
Opening
Opening Ceremony
Main Stage
Keynote
The Next Chapter of Global Commerce: Malaysia, the UAE and Beyond
Main Stage
Panel 01
The 30-Minute Economy: Is Quick Commerce the Next Big E-Commerce Channel?
Main Stage
Networking
Coffee, Connections & Exhibition
Exhibition Hall
Panel 02
From Checkout to Doorstep: How to Build a Delivery Experience That Scales
Main Stage
Spotlight
The Infrastructure Behind Seamless Commerce
Main Stage
Lunch
Lunch, Exhibition Tour & Business Matchmaking
Exhibition & Matchmaking
Fireside
Building a Brand Customers Choose Again and Again
Main Stage
Panel 03
The New Customer Growth Engine: Content, Creators, Communities and Commerce
Main Stage
Networking
Coffee, Connections & Exhibition
Exhibition Hall
Panel 04
One Customer, Many Channels: Where Should Your Brand Sell Next?
Main Stage
Yalla Pitch
The Next Commerce Breakthroughs — Startup Showcase
Main Stage
Day 1 Close
Key Takeaways & Networking
Main Stage
Running throughout the day: Workshop Theatre · Business Matchmaking · Exhibition Floor · VIP Networking Lounge
01
10:40Quick Commerce

The 30-Minute Economy: Is Quick Commerce the Next Big E-Commerce Channel?

A trend-setting conversation on instant delivery, hyperlocal retail and the next generation of convenience commerce.

Why this matters

See where the real quick-commerce opportunity sits, which categories can win, and what brands must change before the channel becomes crowded.

What this panel will unpack +
  • How instant delivery is resetting customer expectations
  • Categories beyond groceries that are suitable for quick commerce
  • Dark stores, micro-fulfilment and neighbourhood inventory
  • Using data and AI to forecast hyperlocal demand
  • Balancing speed, basket size, service quality and profitability
On stageMore reveals coming soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
02
11:50Supply Chain & Logistics

From Checkout to Doorstep: How to Build a Delivery Experience That Scales

The full operational journey after a customer clicks “pay” — from inventory reservation and fulfilment to tracking, delivery and returns.

Why this matters

Find the costly failure points after checkout and learn how to create a faster, more reliable and more customer-friendly delivery operation.

What this panel will unpack +
  • Payment confirmation, inventory reservation and intelligent order routing
  • Real-time inventory across warehouses, stores and sales channels
  • Picking, packing, quality control and dispatch accuracy
  • In-house fulfilment, 3PL, dropshipping and hybrid operating models
  • Last-mile visibility, delay communication and failed-delivery reduction
  • Returns, exchanges, reverse logistics and sustainable packaging
On stageMore reveals coming soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
03
14:45Customer Growth

The New Customer Growth Engine: Content, Creators, Communities and Commerce

How influence, trust, entertainment and community are becoming measurable commercial growth channels.

Why this matters

Build a diversified customer-growth engine and evaluate content and creator partnerships through business results — not vanity metrics.

What this panel will unpack +
  • Short-form content, creator-led selling and live commerce
  • Affiliates, ambassadors and long-term creator partnerships
  • Founder-led content and community-led product discovery
  • Reviews and user-generated content that improve conversion
  • Measuring revenue, acquisition cost and lifetime value
  • How AI content and virtual creators may reshape the industry
On stageMore reveals coming soon
Liza Manaf
Liza ManafGoFluence
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
04
15:55Omnichannel Commerce

One Customer, Many Channels: Where Should Your Brand Sell Next?

A practical framework for marketplaces, social commerce, brand websites, physical retail and emerging sales channels.

Why this matters

Decide which channels deserve investment and expand reach without losing margin, customer ownership or operational control.

What this panel will unpack +
  • Matching channels to product, price and customer segment
  • Where a new brand should launch first
  • Marketplaces, social platforms, websites and stores working together
  • Using marketplaces to validate a new market
  • Managing pricing, inventory and experience across channels
  • Balancing reach, fees, margin and first-party customer data
On stageMore reveals coming soon
Hussein Zawia
Hussein ZawiaRomman Marketplace
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
Day 2 · Wednesday, 23 September 2026

Expand Without Borders

Doors open
Opening keynote
Lunch & matchmaking
Final networking

Full Day Programme

Main Stage Agenda · Programme subject to change

Arrival
Doors Open, Coffee & Exhibition
Exhibition Hall
Keynote
Commerce Without Borders: The Opportunity Between ASEAN and MENA
Main Stage
Panel 05
The Checkout Opportunity: Turning More Visitors Into Paying Customers
Main Stage
Networking
Coffee, Connections & Exhibition
Exhibition Hall
Panel 06
When AI Starts Shopping for Customers: Will It Choose Your Brand?
Main Stage
Tech Spotlight
Designing Commerce for the AI Shopper
Main Stage
Lunch
Lunch, Exhibition Tour & Business Matchmaking
Exhibition & Matchmaking
Keynote
From Local Success to Global Scale
Main Stage
Panel 07
The Cross-Border Expansion Playbook: How to Enter New Markets and Scale Globally
Main Stage
Networking
Coffee, Connections & Exhibition
Exhibition Hall
Closing Roundtable
The Global Commerce Roundtable: What the Ecosystem Wants From the Next Big Brand
Main Stage
Live Q&A
Buyer, Investor & Market Opportunity Briefing
Main Stage
Yalla Pitch
Startup Final & Recognition
Main Stage
Closing
Summit Closing Ceremony
Main Stage
Final Networking
Last Connections & Exhibition Close
Exhibition Hall
Running throughout the day: Workshop Theatre · Business Matchmaking · Exhibition Floor · VIP Networking Lounge
05
10:00Payments & Conversion

The Checkout Opportunity: Turning More Visitors Into Paying Customers

How to remove friction, increase trust and build payment experiences that work across markets.

Why this matters

Discover where conversion is lost and how payment choice, acceptance, trust and risk controls can turn more demand into revenue.

What this panel will unpack +
  • Why customers abandon checkout and how to reduce friction
  • Cards, bank transfers, digital wallets and local payment methods
  • Payment approval rates, retries and failed transactions
  • Cross-border settlement, currency conversion and merchant cost
  • Fraud prevention, chargebacks, identity and customer trust
  • Preparing checkout for AI-assisted and agent-led payments
On stageMore reveals coming soon
Kevin Lee
Kevin LeeRazorpay Curlec
Barry Leonardi
Barry LeonardiWorldFirst
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
06
11:10AI & Commerce Technology

When AI Starts Shopping for Customers: Will It Choose Your Brand?

Preparing products, data and customer experiences for AI-led discovery, comparison and purchasing.

Why this matters

Understand what your product data, website and trust signals must look like when machines begin influencing what customers discover and buy.

What this panel will unpack +
  • Customers asking AI what products to buy
  • AI comparing products, prices, availability and reviews
  • AI completing purchases on behalf of customers
  • How brands become visible across AI platforms
  • Whether traditional search and browsing will decline
  • Structured product data, trusted reviews and real-time inventory
  • Who owns the customer relationship when AI controls discovery
  • Preparing websites and catalogues for AI shoppers
On stageMore reveals coming soon
Alex Loh
Alex LohPIKOM · Dynatrace
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
07
14:10Cross-Border Expansion

The Cross-Border Expansion Playbook: How to Enter New Markets and Scale Globally

A realistic route from market selection and localisation to partnerships, payments, fulfilment and regional scale.

Why this matters

Leave with a step-by-step framework for testing a market, choosing an entry model and using Malaysia and the UAE as gateways to ASEAN and the GCC.

What this panel will unpack +
  • Knowing when a business is ready for international expansion
  • Selecting and validating the right first market
  • Localising product, pricing, communication and customer experience
  • Choosing between marketplaces, distributors, retail and D2C entry
  • Customs, compliance, payments and cross-border fulfilment
  • Building local partnerships without losing brand control
  • Using Malaysia and the UAE as regional launchpads
On stageMore reveals coming soon
Arjun Sarkar
Arjun SarkarDubai CommerCity
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
08
15:20Closing Roundtable · Buyers, Investors & Ecosystem Leaders

The Global Commerce Roundtable: What the Ecosystem Wants From the Next Big Brand

A larger closing roundtable bringing together buyers, investors, marketplaces, payment leaders, technology providers and international expansion partners.

Why this matters

Hear multiple decision-makers compare what makes a brand commercially attractive, scalable, trusted and ready for international growth.

What this panel will unpack +
  • What buyers and marketplaces assess before onboarding a brand
  • What investors look for beyond headline revenue
  • Payments, risk, data and operational readiness
  • International expansion readiness and partner selection
  • Margins, order volumes, customer demand and defensibility
  • Common reasons brands are rejected or delayed
  • How founders should approach decision-makers after the summit
  • One bold prediction from every roundtable participant
Roundtable participantsMore seats and speaker reveals coming soon
Arjun Sarkar
Arjun SarkarDubai CommerCity
Ben Lim
Ben LimNEXEA Group
Shin Mei Lee
Shin Mei LeeCTOS
Lai Kai Bin
Lai Kai BinpitchIN
Kevin Lee
Kevin LeeRazorpay Curlec
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon

Do not watch this event happen from Instagram.

If you are building an e-commerce business, the opportunity is not only the content. It is the room, the deals, the people, the UAE gateway, and the timing.

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Showcase Your Brand

Showcase your brand, product, or platform to 1,000+ e-commerce founders, operators, and decision-makers.

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Put Your Brand Centre Stage

Put your brand in front of 1,000+ e-commerce founders, investors, platforms, and industry leaders in Kuala Lumpur.