FROM UAE

TO THE WORLD

From UAE
To the World

The Global E-Commerce Summit Connecting UAE, Malaysia & the World

A global summit where founders, platforms, partners, creators, investors and technology come together in one real-world experience now a full two-day platform at MATRADE.

21 Sept
Vip Night

22-23 Sept
Summit

1000+
Attendees

VIP NIGHT Venue (21 Sept)

Summit Venue (22-23 Sept)

TIME LEFT UNTIL EVENT
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OUR PARTNERS

Powering the future of global e-commerce together


EXPAND GLOBALLY
THREE DAYS.
EVERYTHING YOU NEED TO GROW.

Yalla Commerce is built for people who want to leave with real connections, real knowledge, and real next steps.

Meet UAE free zone representatives face-to-face.
Understand how to open or expand your business in the UAE.
Explore UAE as a launchpad into the Middle East and global markets.
Get practical answers on setup, structure, and expansion pathways.
Held the evening before the 2-day summit, at Connexion Conference & Event Centre
Limited to sponsors, partners, VIPs, investors & delegates
A relaxed, off-show-floor evening for senior relationship-building
Included with 3-Day VIP+ Access
Win the RM10,000 Business Grant
Complete the event challenge and get a chance to win funding support for your business.
Collect prizes through games & quizzes
Join short activities throughout the day and win gifts, vouchers, and partner rewards.
Unlock partner-exclusive offers
Access special discounts, tools, trials, and business support from event partners.
Make networking more rewarding
Engage, participate, meet the right people, and turn the event into real opportunities.
Understand the trends that will actually affect sales in 2026.
Learn from people already building and scaling in the market.
Get clearer direction on AI, payments, creators, consumer behavior, and growth.
Leave with stronger strategic clarity for your next business moves.
Expert-led sessions will cover real business topics like ads, AI, UAE expansion, investment readiness, and growth strategy.
Learn how to use ads, AI, and better systems to grow your business.
Understand how to expand into the UAE, including setup, tax benefits, and market entry.
Ask practical questions and get direct, usable answers.
Break the ice with other founders without awkward networking.
Discover brands, partners, and opportunities through interactive formats.
Create shareable content and visibility around your attendance.
Stay engaged throughout the day, not just during stage sessions.
Save weeks of sourcing and vendor research
Compare solutions side-by-side in a single day
Discover new opportunities, technologies, and partnerships
Unlock exclusive offers and event-only opportunities

Main-stage conversations

The E-Commerce Conversations You Need to Hear

Explore the complete panel programme shaping how brands sell, deliver, get discovered, expand internationally and prepare for the next era of commerce.

01
10:40 – 11:25Quick Commerce

The 30-Minute Economy: Is Quick Commerce the Next Big E-Commerce Channel?

A trend-setting conversation on instant delivery, hyperlocal retail and the next generation of convenience commerce.

Why this matters

See where the real quick-commerce opportunity sits, which categories can win, and what brands must change before the channel becomes crowded.

What this panel will unpack +
  • How instant delivery is resetting customer expectations
  • Categories beyond groceries that are suitable for quick commerce
  • Dark stores, micro-fulfilment and neighbourhood inventory
  • Using data and AI to forecast hyperlocal demand
  • Balancing speed, basket size, service quality and profitability
On stageMore reveals coming soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
02
11:50 – 12:35Supply Chain & Logistics

From Checkout to Doorstep: How to Build a Delivery Experience That Scales

The full operational journey after a customer clicks “pay” — from inventory reservation and fulfilment to tracking, delivery and returns.

Why this matters

Find the costly failure points after checkout and learn how to create a faster, more reliable and more customer-friendly delivery operation.

What this panel will unpack +
  • Payment confirmation, inventory reservation and intelligent order routing
  • Real-time inventory across warehouses, stores and sales channels
  • Picking, packing, quality control and dispatch accuracy
  • In-house fulfilment, 3PL, dropshipping and hybrid operating models
  • Last-mile visibility, delay communication and failed-delivery reduction
  • Returns, exchanges, reverse logistics and sustainable packaging
On stageMore reveals coming soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
03
14:45 – 15:30Customer Growth

The New Customer Growth Engine: Content, Creators, Communities and Commerce

How influence, trust, entertainment and community are becoming measurable commercial growth channels.

Why this matters

Build a diversified customer-growth engine and evaluate content and creator partnerships through business results — not vanity metrics.

What this panel will unpack +
  • Short-form content, creator-led selling and live commerce
  • Affiliates, ambassadors and long-term creator partnerships
  • Founder-led content and community-led product discovery
  • Reviews and user-generated content that improve conversion
  • Measuring revenue, acquisition cost and lifetime value
  • How AI content and virtual creators may reshape the industry
On stageMore reveals coming soon
Liza Manaf
Liza ManafGoFluence
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
04
15:55 – 16:40Omnichannel Commerce

One Customer, Many Channels: Where Should Your Brand Sell Next?

A practical framework for marketplaces, social commerce, brand websites, physical retail and emerging sales channels.

Why this matters

Decide which channels deserve investment and expand reach without losing margin, customer ownership or operational control.

What this panel will unpack +
  • Matching channels to product, price and customer segment
  • Where a new brand should launch first
  • Marketplaces, social platforms, websites and stores working together
  • Using marketplaces to validate a new market
  • Managing pricing, inventory and experience across channels
  • Balancing reach, fees, margin and first-party customer data
On stageMore reveals coming soon
Hussein Zawia
Hussein ZawiaRomman Marketplace
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
05
10:00 – 10:45Payments & Conversion

The Checkout Opportunity: Turning More Visitors Into Paying Customers

How to remove friction, increase trust and build payment experiences that work across markets.

Why this matters

Discover where conversion is lost and how payment choice, acceptance, trust and risk controls can turn more demand into revenue.

What this panel will unpack +
  • Why customers abandon checkout and how to reduce friction
  • Cards, bank transfers, digital wallets and local payment methods
  • Payment approval rates, retries and failed transactions
  • Cross-border settlement, currency conversion and merchant cost
  • Fraud prevention, chargebacks, identity and customer trust
  • Preparing checkout for AI-assisted and agent-led payments
On stageMore reveals coming soon
Kevin Lee
Kevin LeeRazorpay Curlec
Barry Leonardi
Barry LeonardiWorldFirst
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
06
11:10 – 11:55AI & Commerce Technology

When AI Starts Shopping for Customers: Will It Choose Your Brand?

Preparing products, data and customer experiences for AI-led discovery, comparison and purchasing.

Why this matters

Understand what your product data, website and trust signals must look like when machines begin influencing what customers discover and buy.

What this panel will unpack +
  • Customers asking AI what products to buy
  • AI comparing products, prices, availability and reviews
  • AI completing purchases on behalf of customers
  • How brands become visible across AI platforms
  • Whether traditional search and browsing will decline
  • Structured product data, trusted reviews and real-time inventory
  • Who owns the customer relationship when AI controls discovery
  • Preparing websites and catalogues for AI shoppers
On stageMore reveals coming soon
Alex Loh
Alex LohPIKOM · Dynatrace
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
07
14:10 – 14:55Cross-Border Expansion

The Cross-Border Expansion Playbook: How to Enter New Markets and Scale Globally

A realistic route from market selection and localisation to partnerships, payments, fulfilment and regional scale.

Why this matters

Leave with a step-by-step framework for testing a market, choosing an entry model and using Malaysia and the UAE as gateways to ASEAN and the GCC.

What this panel will unpack +
  • Knowing when a business is ready for international expansion
  • Selecting and validating the right first market
  • Localising product, pricing, communication and customer experience
  • Choosing between marketplaces, distributors, retail and D2C entry
  • Customs, compliance, payments and cross-border fulfilment
  • Building local partnerships without losing brand control
  • Using Malaysia and the UAE as regional launchpads
On stageMore reveals coming soon
Arjun Sarkar
Arjun SarkarDubai CommerCity
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
08
15:20 – 16:25Closing Roundtable · Buyers, Investors & Ecosystem Leaders

The Global Commerce Roundtable: What the Ecosystem Wants From the Next Big Brand

A larger closing roundtable bringing together buyers, investors, marketplaces, payment leaders, technology providers and international expansion partners.

Why this matters

Hear multiple decision-makers compare what makes a brand commercially attractive, scalable, trusted and ready for international growth.

What this panel will unpack +
  • What buyers and marketplaces assess before onboarding a brand
  • What investors look for beyond headline revenue
  • Payments, risk, data and operational readiness
  • International expansion readiness and partner selection
  • Margins, order volumes, customer demand and defensibility
  • Common reasons brands are rejected or delayed
  • How founders should approach decision-makers after the summit
  • One bold prediction from every roundtable participant
Roundtable participantsMore seats and speaker reveals coming soon
Arjun Sarkar
Arjun SarkarDubai CommerCity
Ben Lim
Ben LimNEXEA Group
Shin Mei Lee
Shin Mei LeeCTOS
Lai Kai Bin
Lai Kai BinpitchIN
Kevin Lee
Kevin LeeRazorpay Curlec
To be announcedSpeaker reveal soon
To be announcedSpeaker reveal soon
Only 300 public passes available

Choose Your Pass

LIMITED PERIOD OFFER
2-day access to the exhibition area
Exhibition Zone Access
100/100
Most Recommended
Everything in Entry Pass, plus:
Priority Check-In
Main Stage
Masterclass
UAE Expansion Workshop
B2B Networking Zone
65/100
Everything in Standard Pass, plus:
VIP Check-In
VIP Networking Lounge Access
UAE Business Matchmaking
Reserved Seating
40/100
VIP Night Included
Everything in VIP Pass, plus:
VIP Gala Night Invitation
VVIP Lounge Access

COMPARE ALL PASSES

Choose the right Yalla Commerce pass for your experience

FEATURESENTRYSTANDARDVIPVVIP
2 Day Entry Access
Exhibition Zone Access
Priority Check-In
Main Stage
Masterclass
UAE Expansion Workshop
B2B Networking Zone
VIP Check-In
VIP Networking Lounge Access
UAE Business Matchmaking
Reserved Seating
VIP Gala Night Invitation
VVIP Lounge Access

CEO’s Quote

“Yalla Commerce was built to create more than an event. Our vision is to build a global commerce platform that connects founders, governments, investors, platforms, and ecosystem partners through real conversations, real opportunities, and meaningful cross-border collaboration.”

Founder and CEO – UNBOUND

Connexion Conference & Event Centre,

Kuala Lumpur, Malaysia.

Connexion Conference & Event Centre is home to major cross-border trade events, now hosting Yalla Commerce’s VIP Night , VIP Connect Gala Venue.

MATRADE Exhibition & Convention Centre,

Kuala Lumpur, Malaysia.

MATRADE Exhibition & Convention Centre is also home to major cross-border trade events, now hosting Yalla Commerce’s two-day summit and Gateway to the UAE zone.

Do not watch this event happen from Instagram.

If you are building an e-commerce business, the opportunity is not only the content. It is the room, the deals, the people, the UAE gateway, and the timing.

Apply as Exhibitor

Showcase Your Brand

Showcase your brand, product, or platform to 1,000+ e-commerce founders, operators, and decision-makers.

Apply as Sponsor

Put Your Brand Centre Stage

Put your brand in front of 1,000+ e-commerce founders, investors, platforms, and industry leaders in Kuala Lumpur.