THE GLOBAL E-COMMERCE SUMMIT 2026

FROM UAE

TO THE WORLD

21-22-23 SEPT | KUALA LUMPUR

From UAE
To the World

The Global E-Commerce Summit Connecting UAE, Malaysia & the World

A global summit where founders, platforms, partners, creators, investors and technology come together in one real-world experience now a full two-day platform at MATRADE.

21 Sept
Vip Night

22-23 Sept
Summit

1000+
Attendees

21-23
September 2026

1000+
ATTENDEES

21

SEPTEMBER

VIP Night / VIP Connect Gala

Connexion Conference & Event Centre, Kuala Lumpur, Malaysia.

22-23

SEPTEMBER

Summit Venue

MATRADE Exhibition & Convention Centre, Kuala Lumpur, Malaysia.

Prices go up in

Prices go up on 31st July 2026

Only 300 public passes available
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1000+

E-Commerce Operators & Leaders

40+

Verified E-Commerce Partners

20+

Industry Speakers and Experts

3 DAYS

SUPPORTED BY

TRUSTED BY GLOBAL LEADERS

EXPAND GLOBALLY
THREE DAYS.
EVERYTHING YOU NEED TO GROW.

Yalla Commerce is built for people who want to leave with real connections, real knowledge, and real next steps.

EXPAND GLOBALLY

Gateway to UAE

A dedicated zone where UAE free zones and expansion partners help Malaysian founders explore business setup and Middle East growth.

Meet UAE free zone representatives face-to-face.
Understand how to open or expand your business in the UAE.
Explore UAE as a launchpad into the Middle East and global markets.
Get practical answers on setup, structure, and expansion pathways.

The Evening Before

VIP Night , VIP Connect Gala

21 Sept. on VIP Night, a private VIP Connect gala brings together investors, delegates, partners, sponsors and VIPs one evening before the main summit, at Connexion Conference & Event Centre. Capacity is deliberately limited included only with VIP+ Pass.

Held the evening before the 2-day summit, at Connexion Conference & Event Centre
Limited to sponsors, partners, VIPs, investors & delegates
A relaxed, off-show-floor evening for senior relationship-building
Included with 3-Day VIP+ Access

EVENT REWARDS

Rewards & Giveaways

A day full of business rewards, surprise prizes, and interactive challenges.

Win the RM10,000 Business Grant
Complete the event challenge and get a chance to win funding support for your business.
Collect prizes through games & quizzes
Join short activities throughout the day and win gifts, vouchers, and partner rewards.
Unlock partner-exclusive offers
Access special discounts, tools, trials, and business support from event partners.
Make networking more rewarding
Engage, participate, meet the right people, and turn the event into real opportunities.

Learn the market

Summit Sessions

Keynotes and panels with operators, platforms, investors, creators, and ecosystem leaders discussing what is changing in e-commerce.

Understand the trends that will actually affect sales in 2026.
Learn from people already building and scaling in the market.
Get clearer direction on AI, payments, creators, consumer behavior, and growth.
Leave with stronger strategic clarity for your next business moves.

Business growth

Workshops

A dedicated workshop room for Standard Pass holders and VIP pas holders, designed to help e-commerce founders learn practical ways to grow, improve, and scale their business.

Expert-led sessions will cover real business topics like ads, AI, UAE expansion, investment readiness, and growth strategy.
Learn how to use ads, AI, and better systems to grow your business.
Understand how to expand into the UAE, including setup, tax benefits, and market entry.
Ask practical questions and get direct, usable answers.

EXPERIENCE THE EVENT

Activations

Interactive moments, games, creator-led activities, and event experiences designed to make networking easier and more memorable.

Break the ice with other founders without awkward networking.
Discover brands, partners, and opportunities through interactive formats.
Create shareable content and visibility around your attendance.
Stay engaged throughout the day, not just during stage sessions.

Everything You Need to Grow,
All in One Place

ECOSYSTEM SHOWCASE

Explore the companies, solutions, and service providers powering modern commerce, and connect directly with the people behind them.

Save weeks of sourcing and vendor research
Compare solutions side-by-side in a single day
Discover new opportunities, technologies, and partnerships
Unlock exclusive offers and event-only opportunities

THE PEOPLE IN THE ROOM

FEATURED SPEAKERS

ARFA HUSSAIN

Founder and CEO – Unbound Group

ALEX LOH

Deputy Chairman, PIKOM

Regional Director, DYNATRACE

Matthew Barsing

Founder, ASEAN Rising

Dr. Anurag Byala

CEO – Techies Infotech

ALAN LIM

Mentor & Investor, NEXEA Group

Kevin Lee

Country Head & CEO,
Malaysia – Razorpay Curlec

BARRY LEONARDI

Country Manager, WORLD FIRST

Shahbaaz Ali

Founder – Leap | E-Commerce

Lai Kai Bin

Head of Equity Crowdfunding, PitchIN

Lee Shin Mei

CEO, CTOS Data Systems
Board Member, FinScore

Hussein Zawia

CO-FOUNDER AND CEO
ROMMAN MARKETPLACE, 24 DOKAN

Johary Mustapha

Founder & CEO
Forest Interactive

WHAT YOU’LL ACTUALLY LEARN

Every session is chosen because it directly affects how you sell, scale, or expand your business in 2026.

View Full Agenda

Market Entry

THE UAE PLAYBOOK: GATEWAY TO THE MIDDLE EAST

For Malaysian and Southeast Asian founders, the UAE can be more than a market, it can be a base for regional expansion, global positioning, partnerships, and new opportunities.

Capital

PREPARING FOR INVESTMENT & SCALE

A growing online store is not automatically an investable business. Learn what investors and partners look for before backing an e-commerce brand.

Retail Format

THE LIVE COMMERCE EXPLOSION

Shopping is becoming live, social, and entertainment-led. Discover how TikTok Shop, Shopee Live, hosts, creators, and real-time product demos are changing online sales.

Behavior

THE NEW CONSUMER PSYCHOLOGY

Customers are overloaded with ads, creators, reviews, discounts, and choices. Learn how modern buyers decide, what builds trust, and why some brands convert while others get ignored.

Payments

CROSS-BORDER PAYMENTS, NON-NEGOTIABLE IN 2026

The checkout is no longer just a payment page. It can decide whether customers trust you, complete the purchase, and buy from you across markets.

Creator Economy

HUMAN VS AI INFLUENCERS

Creator marketing is changing fast. Learn where human creators still win, where AI can help brands scale content, and what actually drives sales, not just views.

PRICES GO UP IN

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Only 300 public passes available

Choose Your Pass

Entry Pass

Summit Access

Early Bird

149 RM

Launch Price

229 RM

Final Price

349 RM

2-day access to the exhibition area

2 Day Entry Access
Exhibition Zone Access
Masterclass Workshops
Networking Zone
Business Matchmaking
VIP Night , VIP Connect Gala
90/100

90/100 · Only 100 public slots available

Most Recommended

Standard Pass

Best Value

Early Bird

449 RM

Launch Price

699 RM

Final Price

899 RM

Everything in Entry Pass, plus:

Everything in Entry Pass
Priority Check-In
Main Stage
Masterclass
UAE Expansion Workshop
B2B Networking Zone
Business Matchmaking
VIP Room & Investor Lounge
VIP Night , VIP Connect Gala
65/100

65/150 · Only 150 public slots available

VIP PASS

Premium Access

Early Bird

1,499 RM

Launch Price

1,999 RM

Final Price

2,999 RM

Everything in Standard Pass, plus:

Everything in Standard Pass
VIP Check-In
VIP Networking Lounge Access
UAE Business Matchmaking
Reserved Seating
VIP Night , VIP Connect Gala
3-Day Access (2-Day only)
40/100

20/50 · Only 50 public slots available

VIP Night Included

VVIP PASS

ULTRA-PREMIUM EXPERIENCE

Early Bird

1,999 RM

Launch Price

2,499 RM

Final Price

3,399 RM

Everything in VIP Pass, plus:

Everything in VIP Pass
VIP Gala Night Invitation
VVIP Lounge Access

Limited allocation · Apply for priority access

BUILT FOR PEOPLE
WHO ARE ACTUALLY BUILDING

WHO’S COMING

E-commerce Founders

Brand owners, marketplace sellers, DTC operators, and growing online businesses.

New Founders

People starting dropshipping, Shopify, TikTok Shop, Shopee, or e-commerce businesses.

Platform & Ecosystem Partners

Technology providers, service companies, solution partners, and industry enablers.

Creators & Influencers

Creators, affiliates, personal brands, and agencies shaping product discovery.

Investors & C-Suite

Investors, executives, ecosystem leaders, and decision-makers seeking growth opportunities.

Industry Professionals

Professionals, managers, and operators looking to stay ahead and build connections.

Freelancers

Media buyers, designers, copywriters, UGC creators, and growth specialists.

UAE Expansion Seekers

Founders exploring Middle East expansion, UAE setup, and cross-border commerce.

CEO’s Quote

“Yalla Commerce was built to create more than an event. Our vision is to build a global commerce platform that connects founders, governments, investors, platforms, and ecosystem partners through real conversations, real opportunities, and meaningful cross-border collaboration.”

Arfa Hussain

Founder and CEO – UNBOUND

IN PARTNERSHIP WITH

THE VENUE

21 September VIP Night , VIP Connect Gala Venue

Connexion Conference & Event Centre,

Kuala Lumpur, Malaysia.

Connexion Conference & Event Centre is home to major cross-border trade events, now hosting Yalla Commerce’s VIP Night , VIP Connect Gala Venue.

22-23 September Summit Venue

MATRADE Exhibition & Convention Centre,

Kuala Lumpur, Malaysia.

MATRADE Exhibition & Convention Centre is also home to major cross-border trade events, now hosting Yalla Commerce’s two-day summit and Gateway to the UAE zo.

Questions Founders Ask First

What exactly is Yalla Commerce?

A global e-commerce summit bringing the digital commerce ecosystem together in Kuala Lumpur: founders, brands, platforms, creators, investors, service providers, and expansion partners.

Which pass should I choose?

Standard Pass is the recommended option for most founders , it unlocks Masterclass Workshops and the Networking Zone. Want Business Matchmaking and VIP Night too? Go VIP or VIP+.

What’s included in VIP Night?

A private VIP Connect gala the evening before the main summit, at Connexion Conference & Event Centre limited to sponsors, partners, VIPs, investors and delegates. Included only with VIP+ Pass.

How does Business Matchmaking work?

VIP and VIP+ holders get structured introductions to relevant investors, partners, and stakeholders based on your goals real conversations, with outcomes depending on fit and follow-up.

What is the RM10,000 giveaway?

A single business grant giveaway. Attendees get a chance to win it by completing a challenge at the event.

Is this useful for new founders?

Yes. It’s built for both new and growing founders who want practical insights, valuable connections, business opportunities, and access to the ecosystem.

When do tickets open?

Early Bird passes are live now, with limited public allocation per tier. Check the Tickets section above for current availability.

AS FEATURED ON:

IN THE NEWS

UAE-Born E-Commerce Summit To Take Place In Kuala Lumpur
Yalla Commerce Selects Malaysia for First-Ever Global E-Commerce Summit
Malaysia to Host Inaugural Yalla Commerce Global E-Commerce Summit
Yalla Commerce debuts in Malaysia to strengthen UAE–SEA digital trade links

Do not watch this event happen from Instagram.

If you are building an e-commerce business, the opportunity is not only the content. It is the room, the deals, the people, the UAE gateway, and the timing.

Apply as Exhibitor

Showcase Your Brand

Showcase your brand, product, or platform to 1,000+ e-commerce founders, operators, and decision-makers.

Apply Now

Apply as Sponsor

Put Your Brand Centre Stage

Put your brand in front of 1,000+ e-commerce founders, investors, platforms, and industry leaders in Kuala Lumpur.

Apply Now

Early Bird Ends In:

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